Let the Media Read All About it!!!

Chapter ten has the importance of media databases, different forms of distribution methods pr practioneers and uses for editorial calenders and tip sheets.

Media databases provide useful information necessary for public relationists to contact the media. This information includes: names of publications, mailing addresses, telephone and fax numbers, e-mail addresses, and the names of key editors and reporters.

Distribution methods include: emil, online newsrooms, electronic wire services, feature placement services, feature placement firms, photo placement firms, mail, fax, and CD-Roms. The use of each method of distribution is specific to how quickly a practioneer needs to send out information.

Editorial calendars give practitioneers a heads up for what the editorial focus is and what type of story may be wanted. Editorial calendars help increase the rate of placements  for pr practioneers. Tip sheets give relationist information about news personnel change, contact for them, new personnel assignments and sometimes it says what types of material personnel are looking for.

Keeping up with the media’s contact information makes the job of a relationist that much easier.



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