PR, Let’s Right What’s Been Wrong!!!

There are a number of bad decisions that public relations professionals make when dealing with journalists. These bad desicions make pr interactions with journalists very uneasy and difficult. But it is possible to combat those decisions and strenghthen pr relationships with journalists.

By knowing what pr practitioners do wrong, the wrongs can be corrected. Many of the wrongs are easily prevented and others aren’t but changes can be practiced. Below are ten problems and tips to reverse those problems.

PR Problems:

  1. The overuse of hype words in news releases.
  2. Writing with a disregard for format and content.
  3. Including unnecessary gimmicks in news releases.
  4. Disregard for journalist deadlines.
  5. Making far too many follow-up calls.
  6. Trying to contact journalists who do not currently work for a paper.
  7. Using embargoes.
  8. Sending PR spam or sending out releases to a multitude of journalists.
  9. Difficulties come with getting the attention of journalists.
  10. Trying to act too friendly with journalists to get them to help you.

PR Tips:

  1. Get to the point of your story without overembellishing your story with extra words or unnecessary information. 
  2.  Make sure your release has no grammatical or spelling errors and use an AP Stylebook for corrections. Always check and double check your release.
  3. Don’t use gimmicks. Be straightfoward when you write your release. Your release is enough without the extra nonsense.
  4. Be considerate and respectful of deadlines.Be sure to send your release in time for journalists to check it and have it ready for when they need to have the information published.
  5. Cut down on the number of follow up calls you make. Most of the time if a journalist is really interested they will get into contact with you.
  6. Try to use titles to find the person you are looking for rather than a name. That way you may not anger the new person in a position by using the wrong name.
  7. Though it is a part the “proper” format for writing releases, most journalists do not pay attention to them. It may be beneficial not to use them.
  8. Journalists do not enjoy getting PR spam, try not to send any. Try to cut down on the number of journalists you target. Try to get a more centralized based of writers to receive releases.
  9. Send pitches with visuals to get journalists attention. Visuals are more likely to grab attention.
  10. Don’t try and befriend journalists. Be a useful and informative resource.
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