Take 5 Steps to the Right Story

The NewsU for this week gave steps to multimedia storytelling. The steps were very clear. And NewsU describes the proper use of multimedia while collecting information for a story and how to use what you have collected in the story. I did not know that  there was a specific makeup to using multimedia depending on what you are reporting on. I received a full representation on what you should and shouldn’t do for multimedia writing.

It was suprising to hear how backpack journalists should pack. When I first thought about packing I thought about appropriate clothing and a voice recorders. I didn’t think about media equipment.

I had very little clue as to how much equipment is necessary for an just an interview. I had no clue about the proper manner to get information from a recording device. I don’t think that I would have been able to get to the important points form the interview.

I would like to know more about storyboards. I have never built a storyboard before and I am still slightly confused about the process. Though NewsU did give a good explanation of storyboards and how to build them.

I want to know more about how to know what the best type of media to use for specific stories. If I could master this concept I am sure I could make the best story using multimedia equipment.

I also want to know more about the media equipment and how each piece of equipment works. I am not familiar with that equipment but I would love to see how to use each piece. I feel like that equipment could be useful in a PR environment. The equipment could help attain information about clients or for clients.

This NewsU course was very interesting. I gained lots of knowledge on how to build a story using multimedia. I feel as though I can utilize media in a productive manner now that I have been shown the different uses of media for story writing.  



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The Art of “Tap” (Chapter 12)

Chapter 12 reinforces the fact that as PR professionals we must stay on top of the web and other forms of social media.

The internet is a strong influence in the life of a PR practioneer. We use the internet for a global reach  for publishing our information. We keep in contact with the world and stay on top of what’s going on it it.

We use the World Wide Web to update and disseminate information electronically. We can maintain an interactive relationship with anyone who views our information. We can receive feedback and questions from those viewers and improve aspects of our information to further help the veiwers.

While the World Wide Web is an important tool, we must know the proper way to use it. We should know how to write for the web, effectively build a website and make the site interactive. Using those three criteria can help in other web areas, such as, attracting visitors to your site and tracking visitors.

Social media grows almost daily. The most prevelant social media is blogging though there are a number of other social media that is very useful to PR practioneers. The social media outlets include: Twitter, Youtube, Flickr, and even more sites.

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How to Get Along (Chapter 11)

Chapter 11 explains how to get along with journalists. I pulled out three important aspects from Chapter 11: why media relations are important, the relationship between journalists and PR, and the dependance between PR and media.

The first apsect is why media relations is important. Media relations is the core to most public relations jobs. If you cannot keep up with good media relations  it will be extremely hard to do your job well. 

Over time pr and journalists have had a less than perfect relationship with each other. But the underlying idea is that they are fully dependant on one another. PR and journalists may not trust each other they still must use each other to survive.  Without the media, PR wouldn’t be able to do their jobs. It would be hard to disseminate information if a PR professional couldn’t use the media to release information. Without PR, the media wouldn’t have most of the information for mass media. Journalists don’t collect information and that’s where PR shows up the most.

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Pitching a Strike…Well a Story, Actually

After completing the most recent NewsU, I can honestly say that I feel as though I have the resources to write for the radio. I never realized how much really goes into an audio story.

You start off with a great idea then you must turn that into an awesome pitch. You have to make sure your pitch is developed and gets to the point but is not too lengthy. You should be able to turn your pitch into an incredible story.

You must have a full explanation as to why your pitch should be picked up. There should be no reason for anyone to say no to a pitch if you take the time and write the best possible pitch.

Before and after the pitch and story so much more goes into writing for the radio. Interviews take place, a script is written, reporting is done. The process for “writing for the ear” is very technical and critical.

I know it will not be easy to write for the radio; but I know with my NewsU course I have the proper tools to tackle the job.


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The Creative Career: How to Make Your Network Work!

I recently listened to a podcast about tips for networking at events from the Creative Career website. I did benefit from listening to the podcast. The podcast was an interview with Sandy Jones-Kaminski. She spoke about the tips from her book, I’m at a Networking Event- Now What???: A Guide to Getting the Most Out of Any Networking Event. 

During the interview Kaminski gave guidelines on how to get to know people at events. This includes asking the other person questions instead of just blurting out whatever you are trying to get out of the event. Sometimes you will come across people who don’t listen or pay close attention to you and your conversation and it is not necessarily your fault.

In the words of Kaminski, sometimes people are just rude and you should realize that people will do that but you must not involve yourself in such behaviors. She called this the “name tag scan,” where your conversation is pushed aside because a big name on a name tag walks by.

Kaminski said that she wrote the book to help correct the problem I stated above and other problems that she has seen in the industry. This book is aid for a new and up and coming networker, for example, a graduate or a college student. This book will help a networker to first establish a relationship with other people to build up positive networking possibilities.

After listening to this podcast, I can “hear” the importance and relevance of podcasts. Podcasts are convenient because you can listen to a podcast while driving or doing laundry. A podcast helps you to maximize the time you use.

I can turn on a podcast about public relations related issues and stay on top of all the ins and outs of PR. I can learn how to do new tasks or learn about new technology by listening to a podcast. Podcasts are a wonderful technological aspect that PR student or PR practioneer should take advantage of.

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Let the Media Read All About it!!!

Chapter ten has the importance of media databases, different forms of distribution methods pr practioneers and uses for editorial calenders and tip sheets.

Media databases provide useful information necessary for public relationists to contact the media. This information includes: names of publications, mailing addresses, telephone and fax numbers, e-mail addresses, and the names of key editors and reporters.

Distribution methods include: emil, online newsrooms, electronic wire services, feature placement services, feature placement firms, photo placement firms, mail, fax, and CD-Roms. The use of each method of distribution is specific to how quickly a practioneer needs to send out information.

Editorial calendars give practitioneers a heads up for what the editorial focus is and what type of story may be wanted. Editorial calendars help increase the rate of placements  for pr practioneers. Tip sheets give relationist information about news personnel change, contact for them, new personnel assignments and sometimes it says what types of material personnel are looking for.

Keeping up with the media’s contact information makes the job of a relationist that much easier.


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Can You Write For Radio???

Chapter nine tells us the importance of radio publicity, public service announcements (psa) and television publicity.

The radio is an inexpensive medium to reach different demographics of large numbers of people.When trying to publicize on radio, be sure to write your  radio news release in a way it can be easily read by the radio announcer and understandable to the audience.

A psa is an free promotional announcement from government and/or nonprofit agencies that support the public interest. A psa can be on any subject and using sound effects are very effective to get the audience’s attention.

Television reaches a bigger mass than radio but video news releases (VNR) are not as cost effective as radio releases. Since vnr’s are more expensive and take more time to make; it’s essential that the VNR is current and newsworthy once it is made.

Television and radio are essential for reaching the masses but practioneers we must use them thoughtfully. Remember to use radio news releases and video news releases to your advantage.



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